I’m fascinated by this publication, Communication Arts. I only recently learned of it because a website my boyfriend built was featured as a winner in the Interactive Annual 15.
Currently, this particular edition CA functions as our mouse pad, which I occasionally flip through when I’m bored or waiting for things to download. What strikes me as fascinating about it is that there doesn’t seem to be any firm criteria for which to judge the quality of the work featured in the magazine. For me, being a very quantitative person who likes to measure things, I find this very perplexing.
What I can’t seem to wrap my head around is the fact that there isn’t any concern with whether or not the website serves the needs of the client who commissioned the work. I’m not saying that I don’t think the winners in the issue are awesome – most of it is in fact pretty awesome.
But my question is: did it do anything? Did these really expensive/creative/innovative interactive websites increase sales, help to build brand equity, or bring in new customers? I think I’m a pretty good judge of when a website is cutting edge or new but to me it’s got to perform some function other than just being “creative.”
Maybe the “best” websites aren’t the most “creative”?
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