Jennie Pearson

There’s a new book by Wiley that was just published about elections and political polling.
It’s sort of an homage to the late Warren Mitofsky, otherwise known as the father of exit polling and inventor of random digit dialing (with Joe Waksberg).
In other words, in the world of survey research, he’s as close to a god as we’ve got.

I’m very grateful for having had the good fortune to meet Warren once.  He was a great innovator and an unabashed critic when it came to political surveys and methodology.

So this new book by Fritz J. Scheuren and Wendy Alvey brings together a collection of work by leaders in our field.

PS. Be sure to check out Appendix 7.4.2!! It’s a good one!